If you have attended a seminar, a professional event or a festival recently, you will have noticed that companies offer a lot of promotional items to visitors and/or participants. This surge of goodies of all kinds is not a coincidence but the pillar of a real marketing lever.
Another must-have for any event is the badge and all the products that revolve around it, such as neck lanyards or badge holders. At Elliaden, we always recommend personalizing these accessories in order to transform them into an advertising showcase for their brand. This article proposes you to come back on the marketing bases which explain the effectiveness of the advertising objects at the time of the shows or within your company.
Kill two birds with one stone!
Badges, necklaces and other event wristbands are omnipresent at public and trade shows. on public or professional trade shows. Very practical, they greatly simplify the organization and smooth running of events. These accessories, whose primary function is to facilitate the identification and management of individuals within events, are made to be always in sight.
This characteristic of the neck badge holders and event wristbands makes them perfect for perfect to be transformed into advertising goodies. It is a perfect opportunity to kill two birds with one stone by turning a useful product into a very effective marketing tool.
What is the impact for your company?
Handed out at the entrance of trade shows, lanyards, badges or bracelets are worn by visitors throughout their visit. Personalizing them with your company logo and colors allows each visitor to convey your brand.
Moreover, this is not limited to the duration of the show or festival. In fact, a study of the French Federation of Professionals of Communication by the Object dating from 2017 shows that the French appreciate these advertising goodies: they keep them in 26% of cases if it is fun20% if it is original12% if it is aesthetic. Another interesting statistic, 75% of them will remember your brand if the object fulfills one of the previous criteria.
The personalization of your necklace badges or your bracelets allows you to to increase the visibility of your company. Moreover, if they are successful in terms of design and aesthetics, they convey a good brand image.
If the event is successful, the visitor badge or necklace can be kept as a souvenir, creating an emotional attachment between the brand and the customer. emotional attachment between the brand and the customer.
Another advantage of these personalized objects is that they are offered. Therefore, you do not enter into a commercial relationship with the customer / visitor, who is then less defensive and more open.
Other important points, the price. Personalizing your necklaces, bracelets or badges is very inexpensive. This makes it a marketing lever accessible for all companies, even with a low communication budget. The return on investment is considerable for such a low cost, especially compared to the prohibitive prices of an advertising campaign via posters or on media such as television or radio.
How to choose the right personalization for these goodies?
First of all it is important that the aesthetic aspectFirst of all, it is important that the aesthetic aspect of your advertising goodies is in line with your brand image. For example, we have seen that fun promotional items are popular with the public, but it is not advisable to follow this path if you are positioning yourself on luxury products or on a sober and classy brand image.
A simple glance at your lanyard or badge should identify your field of activity and reflect the values of your company.
Try to be original in order to stand out from your competitors and attract the eye of the visitors.
Another important point, the highlighting of your logo and your brand. Whether on a badge, a badge necklace or a bracelet, make sure that your logo and your name are clearly visible. Use a large enough font (but not too large) and(but not too big, beware of ridicule) and strong strong color contrasts.
If you want more information on the necklaces we advise you to consult our file "badge necklace : the guide to choose the right one"..
Conclusion
Personalizing name badge accessories has only advantages. For a minimal cost, you can transform products needed for your professional events into marketing tools that promote your brand image and increase your visibility.
Our team is at your disposal to help you find the best solution for your needs: for any question concerning the personalization and purchase of necklaces, identification badges or event wristbands, contact our consultants.